Global Marketing: Practical Insights and International Analysis

Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment.

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Bibliographic Details
Main Author: Farrell, Carlyle
Format: Book
Language:English
Published: London SAGE Publications Ltd. 2015
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NMIMS Hyderabad -

Holdings details from NMIMS Hyderabad -
Call Number: 658.84 FAR
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