Global Marketing: Practical Insights and International Analysis
Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment.
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| Hovedforfatter: | |
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| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
London
SAGE Publications Ltd.
2015
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| Summary: | Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. |
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| Fysisk beskrivelse: | viii, 347 p. |
| ISBN: | 9781446252642 |