Global Marketing: Practical Insights and International Analysis
Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
SAGE Publications Ltd.
2015
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. |
|---|---|
| Physical Description: | viii, 347 p. |
| ISBN: | 9781446252642 |