Global Marketing: Practical Insights and International Analysis

Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment.

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Detalles Bibliográficos
Autor principal: Farrell, Carlyle
Formato: Libro
Lenguaje:inglés
Publicado: London SAGE Publications Ltd. 2015
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Descripción
Sumario:Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment.
Descripción Física:viii, 347 p.
ISBN:9781446252642