Global Marketing: Practical Insights and International Analysis
Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment.
Tallennettuna:
| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Kirja |
| Kieli: | englanti |
| Julkaistu: |
London
SAGE Publications Ltd.
2015
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| Aiheet: | |
| Tagit: |
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| Yhteenveto: | Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. |
|---|---|
| Ulkoasu: | viii, 347 p. |
| ISBN: | 9781446252642 |