Global Marketing: Practical Insights and International Analysis
Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment.
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| Autor Principal: | |
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| Formato: | Libro |
| Idioma: | inglés |
| Publicado: |
London
SAGE Publications Ltd.
2015
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| Subjects: | |
| Tags: |
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| Summary: | Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. |
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| Descrición Física: | viii, 347 p. |
| ISBN: | 9781446252642 |