Global Marketing: Practical Insights and International Analysis

Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment.

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Glavni avtor: Farrell, Carlyle
Format: Knjiga
Jezik:angleščina
Izdano: London SAGE Publications Ltd. 2015
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Opis
Izvleček:Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment.
Fizični opis:viii, 347 p.
ISBN:9781446252642