Global Marketing: Practical Insights and International Analysis
Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment.
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| Autore principale: | |
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| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
London
SAGE Publications Ltd.
2015
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MARC
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| 020 | |a 9781446252642 | ||
| 082 | |a 658.84 |b FAR | ||
| 100 | |a Farrell, Carlyle |9 6953 | ||
| 245 | |a Global Marketing: Practical Insights and International Analysis | ||
| 260 | |a London |b SAGE Publications Ltd. |c 2015 | ||
| 300 | |a viii, 347 p. | ||
| 520 | |a Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. | ||
| 650 | |a Export Marketing |9 6954 | ||
| 650 | |a International Trade |9 6955 | ||