Positioning the Brand: An Inside-out Approach
Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from orga...
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| Sprache: | Englisch |
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New York
Routledge An Imprint of Taylor & Francis Group
2019
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