Positioning the Brand: An Inside-out Approach

Taispeáin leaganacha eile (1)

Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from orga...

Cur síos iomlán

Sábháilte in:

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Riezebos, Rik
Rannpháirtithe:	Grinten, Jaap van der
Formáid:	LEABHAR
Teanga:	Béarla
Foilsithe / Cruthaithe:	New York Routledge An Imprint of Taylor & Francis Group 2019
Ábhair:	Product Management Brand Name Products Branding - Marketing
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

Míreanna comhchosúla

Aaker on Branding: 20 Principles That Drive Success
de réir: Aaker, David
Foilsithe / Cruthaithe: (2015)

Positioning The Brand : An Inside -out Approach
de réir: Riezebos,Rik
Foilsithe / Cruthaithe: (2017)

Brand immortality
de réir: Pringle, Hamish
Foilsithe / Cruthaithe: (2009)

Brand Breakout
de réir: Kumar, Nirmalya
Foilsithe / Cruthaithe: (2013)

Branding in a Competitive Marketplace
de réir: Baisya, Rajat K.
Foilsithe / Cruthaithe: (2013)

Building Successful BRANDS in the 21st Century (Audio Book)
de réir: Muthuraman, B
Foilsithe / Cruthaithe: (2004)

United We Brand
de réir: Moser Mike
Foilsithe / Cruthaithe: (2003)

Competitive Success
de réir: Davis, John A
Foilsithe / Cruthaithe: (2010)

Designing world class BRANDS (Audio Book)
de réir: Naware, Ravi
Foilsithe / Cruthaithe: (2004)

The International Brand Valuation Manual
de réir: Salinas, Gabriela
Foilsithe / Cruthaithe: (2009)

Designing Brand Identity : an essential guide for the entire branding team
de réir: Wheeler, Alina
Foilsithe / Cruthaithe: (2018)

Creating Passion Brands
de réir: Edwards, Helen
Foilsithe / Cruthaithe: (2006)

Brands and Branding
de réir: Brown, Stephen
Foilsithe / Cruthaithe: (2016)

Building Strong Brands
de réir: Aaker, David A
Foilsithe / Cruthaithe: (1996)

Building Strong Brands
Foilsithe / Cruthaithe: (1996)

Advanced Brand Management
de réir: Temporal, Paul
Foilsithe / Cruthaithe: (2010)

Origin of Brands
de réir: Ries Al
Foilsithe / Cruthaithe: (2004)

Living Brands
de réir: Nadeau, Raymond A.
Foilsithe / Cruthaithe: (2007)

The New Strategic Brand Management
de réir: Kapferer, Jean Noel
Foilsithe / Cruthaithe: (2009)

The New Strategic Brand Management
de réir: Kapferer, Jean Noel
Foilsithe / Cruthaithe: (2009)

Brand Bubble: Looming Crisis in Brand Value
de réir: Gerzema John
Foilsithe / Cruthaithe: (2008)

Best of Branding \: Best Practices in Corporate Branding
de réir: Gregory James R.
Foilsithe / Cruthaithe: (2004)

Brand Called You
de réir: Montoya Peter
Foilsithe / Cruthaithe: (2003)

Building Strong Brands
de réir: Aaker David A
Foilsithe / Cruthaithe: (1996)

Differentiate Or Die
de réir: Trout Jack
Foilsithe / Cruthaithe: (2008)

Infinite Asset
de réir: Hill Sam
Foilsithe / Cruthaithe: (2001)

Building Brand Value : five steps to building powerful brands
de réir: Parameswaran M.G
Foilsithe / Cruthaithe: (2006)

Living Brand: How to Transform Every Member of Your Organization into a Brand Champion
de réir: Ind Nicholas
Foilsithe / Cruthaithe: (2004)

Private Label Strategy
de réir: Kumar Nirmalya
Foilsithe / Cruthaithe: (2006)

Brand bubble
de réir: Gerzema, John
Foilsithe / Cruthaithe: (2008)

Brand bubble
de réir: Gerzema, John
Foilsithe / Cruthaithe: (2008)

From Brand Vision to Brand Evaluation
de réir: Chernatony, Leslie de
Foilsithe / Cruthaithe: (2006)

Designing Brand Identity
de réir: Wheeler, Alina
Foilsithe / Cruthaithe: (2009)

Designing Brand Identity
de réir: Wheeler, Alina
Foilsithe / Cruthaithe: (2009)

Differentiate of Die
de réir: Trout, Jack
Foilsithe / Cruthaithe: (2008)

Differentiate of Die
de réir: Trout, Jack
Foilsithe / Cruthaithe: (2008)

Marketing Genius
de réir: Fisk, Peter
Foilsithe / Cruthaithe: (1999)

Marketing Genius
de réir: Fisk, Peter
Foilsithe / Cruthaithe: (1999)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
de réir: Keller, Kevin Lane
Foilsithe / Cruthaithe: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
de réir: Keller, Kevin Lane
Foilsithe / Cruthaithe: (2020)