Positioning the Brand: An Inside-out Approach
Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from orga...
-д хадгалсан:
Үндсэн зохиолч: | Riezebos, Rik |
---|---|
Бусад зохиолчид: | Grinten, Jaap van der |
Формат: | Ном |
Хэл сонгох: | англи |
Хэвлэсэн: |
New York
Routledge An Imprint of Taylor & Francis Group
2019
|
Нөхцлүүд: | |
Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
|
Ижил төстэй зүйлс
-
Aaker on Branding: 20 Principles That Drive Success
-н: Aaker, David
Хэвлэсэн: (2015) -
Positioning The Brand : An Inside -out Approach
-н: Riezebos,Rik
Хэвлэсэн: (2017) -
Brand immortality
-н: Pringle, Hamish
Хэвлэсэн: (2009) -
Brand Breakout
-н: Kumar, Nirmalya
Хэвлэсэн: (2013) -
Branding in a Competitive Marketplace
-н: Baisya, Rajat K.
Хэвлэсэн: (2013)