Positioning the Brand: An Inside-out Approach

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Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from orga...

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Opis bibliograficzny
1. autor:	Riezebos, Rik
Kolejni autorzy:	Grinten, Jaap van der
Format:	Książka
Język:	angielski
Wydane:	New York Routledge An Imprint of Taylor & Francis Group 2019
Hasła przedmiotowe:	Product Management Brand Name Products Branding - Marketing
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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