Positioning the Brand: An Inside-out Approach

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Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from orga...

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Библиографические подробности
Главный автор:	Riezebos, Rik
Другие авторы:	Grinten, Jaap van der
Формат:	‌
Язык:	английский
Опубликовано:	New York Routledge An Imprint of Taylor & Francis Group 2019
Предметы:	Product Management Brand Name Products Branding - Marketing
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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