Positioning the Brand: An Inside-out Approach

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Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from orga...

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Bibliografske podrobnosti
Glavni avtor:	Riezebos, Rik
Drugi avtorji:	Grinten, Jaap van der
Format:	Knjiga
Jezik:	angleščina
Izdano:	New York Routledge An Imprint of Taylor & Francis Group 2019
Teme:	Product Management Brand Name Products Branding - Marketing
Oznake:	Označite Brez oznak, prvi označite!

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