Positioning the Brand: An Inside-out Approach

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Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from orga...

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書目詳細資料
主要作者:	Riezebos, Rik
其他作者:	Grinten, Jaap van der
格式:	圖書
語言:	英语
出版:	New York Routledge An Imprint of Taylor & Francis Group 2019
主題:	Product Management Brand Name Products Branding - Marketing
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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