Effective CRM Using Predictive Analytics

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A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one...

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Xehetasun bibliografikoak
Egile nagusia:	Chorianopoulos, Antonios
Formatua:	Liburua
Hizkuntza:	ingelesa
Argitaratua:	New Delhi Wiley India Pvt. Ltd. 2017
Gaiak:	Customer Relations - Management - Data Processing Data Mining
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

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