Effective CRM Using Predictive Analytics

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A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one...

Cur síos iomlán

Sábháilte in:

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Chorianopoulos, Antonios
Formáid:	LEABHAR
Teanga:	Béarla
Foilsithe / Cruthaithe:	New Delhi Wiley India Pvt. Ltd. 2017
Ábhair:	Customer Relations - Management - Data Processing Data Mining
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

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