Effective CRM Using Predictive Analytics
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one...
में बचाया:
मुख्य लेखक: | Chorianopoulos, Antonios |
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स्वरूप: | पुस्तक |
भाषा: | अंग्रेज़ी |
प्रकाशित: |
New Delhi
Wiley India Pvt. Ltd.
2017
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विषय: | |
टैग: |
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समान संसाधन
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Effective CRM using Predictive Analytics
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प्रकाशित: (2016) -
Effective CRM using predictive analytics
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Customer Relationship Management: A Strategic Perspective
द्वारा: Shainesh, G.
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DATA MINING AND PREDICTIVE ANALYTICS
द्वारा: LAROSE DANIEL T
प्रकाशित: (2018) -
Data Mining and Predictive Analytics
द्वारा: Larose, Daniel T
प्रकाशित: (2017)