Effective CRM Using Predictive Analytics

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A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one...

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書目詳細資料
主要作者:	Chorianopoulos, Antonios
格式:	圖書
語言:	英语
出版:	New Delhi Wiley India Pvt. Ltd. 2017
主題:	Customer Relations - Management - Data Processing Data Mining
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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