Effective CRM Using Predictive Analytics

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A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one...

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书目详细资料
主要作者:	Chorianopoulos, Antonios
格式:	图书
语言:	英语
出版:	New Delhi Wiley India Pvt. Ltd. 2017
主题:	Customer Relations - Management - Data Processing Data Mining
标签:	添加标签没有标签, 成为第一个标记此记录!

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