Seeing What's Next: Using the Theories of Innovation to Predict Industry Change
When an innovation is launched, it can change an entire industry and the firms operating therein in a potentially disruptive way. This book argues that it is possible to predict which companies will win and which will lose in a specific situation, and provides a practical framework for doing so.
Guardado en:
Autor principal: | Christensen, Clayton M. |
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Otros Autores: | Anthony, Scott D., Roth, Erik A. |
Formato: | Libro |
Lenguaje: | inglés |
Publicado: |
Boston, Massachusetts
Harvard Business School Press
2004
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