Marketing Management: Indian Context, Global Perspective

An unparalleled text that presents an India-centric approach to the discipline of Marketing.

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Bibliographic Details
Main Author:	Ramaswamy, V. S.
Other Authors:	Namakumari, S.
Format:	Book
Language:	English
Published:	New Delhi SAGE Publications India Pvt. Ltd. 2018
Edition:	6th ed.
Subjects:	Marketing - Management
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