Marketing Management: Indian Context, Global Perspective
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Marketing Management: Indian Context, Global Perspective

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An unparalleled text that presents an India-centric approach to the discipline of Marketing.

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Bibliographic Details
Main Author: Ramaswamy, V. S.
Other Authors: Namakumari, S.
Format: Book
Language:English
Published: New Delhi SAGE Publications India Pvt. Ltd. 2018
Edition:6th ed.
Subjects:
Marketing - Management
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Description
Summary:An unparalleled text that presents an India-centric approach to the discipline of Marketing.
Physical Description:xlix, 798 p.
ISBN:9789352807383

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