Strategy Maps: Converting Intangible Assets into Tangible Outcomes
More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization,...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachesutts
Harvard Business Review Press
2004
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
NMIMS Hyderabad -
| Call Number: |
658.4012 KAP |
|---|---|
| Copy | Available Place a Hold |