Kaplan, R. S., & Norton, D. P. (2004). Strategy Maps: Converting Intangible Assets into Tangible Outcomes. Harvard Business Review Press.
Citace podle Chicago (17th ed.)Kaplan, Robert S., a David P. Norton. Strategy Maps: Converting Intangible Assets into Tangible Outcomes. Boston, Massachesutts: Harvard Business Review Press, 2004.
Citace podle MLA (9th ed.)Kaplan, Robert S., a David P. Norton. Strategy Maps: Converting Intangible Assets into Tangible Outcomes. Harvard Business Review Press, 2004.
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