Strategy Maps: Converting Intangible Assets into Tangible Outcomes
More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization,...
में बचाया:
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| अन्य लेखक: | |
| स्वरूप: | पुस्तक |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
Boston, Massachesutts
Harvard Business Review Press
2004
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| सारांश: | More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--That enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. |
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| भौतिक वर्णन: | xviii, 454 p. |
| आईएसबीएन: | 1591391342 9781591391340 |