Strategy Maps: Converting Intangible Assets into Tangible Outcomes
More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization,...
Gorde:
| Egile nagusia: | Kaplan, Robert S. |
|---|---|
| Beste egile batzuk: | Norton, David P. |
| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Boston, Massachesutts
Harvard Business Review Press
2004
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| Gaiak: | |
| Etiketak: |
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