Strategy Maps: Converting Intangible Assets into Tangible Outcomes
More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization,...
保存先:
| 第一著者: | Kaplan, Robert S. |
|---|---|
| その他の著者: | Norton, David P. |
| フォーマット: | 図書 |
| 言語: | 英語 |
| 出版事項: |
Boston, Massachesutts
Harvard Business Review Press
2004
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| 主題: | |
| タグ: |
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