Strategy Maps: Converting Intangible Assets into Tangible Outcomes

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization,...

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Bibliografski detalji
Glavni autor: Kaplan, Robert S.
Daljnji autori: Norton, David P.
Format: Knjiga
Jezik:engleski
Izdano: Boston, Massachesutts Harvard Business Review Press 2004
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