Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachesutts
Harvard Business Review Press
2015
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NMIMS Hyderabad -
| Call Number: |
658.802 KIM |
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| Copy | Available Place a Hold |