Kim, W. C., & Mauborgne, R. (2015). Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant. Harvard Business Review Press.
Style de citation Chicago (17e éd.)Kim, W. Chan, et Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Massachesutts: Harvard Business Review Press, 2015.
Style de citation MLA (9e éd.)Kim, W. Chan, et Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business Review Press, 2015.
Attention : ces citations peuvent ne pas être correctes à 100%.