Kim, W. C., & Mauborgne, R. (2015). Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant. Harvard Business Review Press.
Lua i Stíl Chicago (17ú heag.)Kim, W. Chan, agus Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Massachesutts: Harvard Business Review Press, 2015.
Lua MLA (9ú heag.)Kim, W. Chan, agus Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business Review Press, 2015.
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