Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant

"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Kim, W. Chan
Awduron Eraill: Mauborgne, Renée
Fformat: Llyfr
Iaith:Saesneg
Cyhoeddwyd: Boston, Massachesutts Harvard Business Review Press 2015
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Disgrifiad
Crynodeb:"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."
Disgrifiad Corfforoll:xxviii, 287 p.
ISBN:9781625274496