Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
Boston, Massachesutts
Harvard Business Review Press
2015
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| Résumé: | "Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans." |
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| Description matérielle: | xxviii, 287 p. |
| ISBN: | 9781625274496 |