Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant

"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."

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Bibliografische gegevens
Hoofdauteur: Kim, W. Chan
Andere auteurs: Mauborgne, Renée
Formaat: Boek
Taal:Engels
Gepubliceerd in: Boston, Massachesutts Harvard Business Review Press 2015
Onderwerpen:
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999 |c 6733  |d 6733 
020 |a 9781625274496 
082 |a 658.802  |b KIM 
100 |a Kim, W. Chan  |9 7839 
245 |a Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant 
260 |a Boston, Massachesutts   |b Harvard Business Review Press  |c 2015 
300 |a xxviii, 287 p.  
520 |a "Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans." 
650 |a Market Segmentation  |9 7840 
700 |a Mauborgne, Renée  |9 7841