Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."
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Formaat: | Boek |
Taal: | Engels |
Gepubliceerd in: |
Boston, Massachesutts
Harvard Business Review Press
2015
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952 | |0 0 |1 0 |2 ddc |4 0 |6 658_802000000000000_KIM |7 0 |9 11968 |a 50008178 |b 50008178 |d 2020-02-13 |e The Book Syndicate Hyderabad |g 1250.00 |l 4 |m 1 |o 658.802 KIM |p J5043 |q 2024-07-18 |r 2024-07-01 17:14:14 |s 2024-07-01 |w 2021-02-12 |y BK | ||
999 | |c 6733 |d 6733 | ||
020 | |a 9781625274496 | ||
082 | |a 658.802 |b KIM | ||
100 | |a Kim, W. Chan |9 7839 | ||
245 | |a Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant | ||
260 | |a Boston, Massachesutts |b Harvard Business Review Press |c 2015 | ||
300 | |a xxviii, 287 p. | ||
520 | |a "Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans." | ||
650 | |a Market Segmentation |9 7840 | ||
700 | |a Mauborgne, Renée |9 7841 |