Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant

"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."

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Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Kim, W. Chan
Rannpháirtithe: Mauborgne, Renée
Formáid: LEABHAR
Teanga:Béarla
Foilsithe / Cruthaithe: Boston, Massachesutts Harvard Business Review Press 2015
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