Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."
में बचाया:
मुख्य लेखक: | Kim, W. Chan |
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अन्य लेखक: | Mauborgne, Renée |
स्वरूप: | पुस्तक |
भाषा: | अंग्रेज़ी |
प्रकाशित: |
Boston, Massachesutts
Harvard Business Review Press
2015
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विषय: | |
टैग: |
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