Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."
保存先:
第一著者: | Kim, W. Chan |
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その他の著者: | Mauborgne, Renée |
フォーマット: | 図書 |
言語: | 英語 |
出版事項: |
Boston, Massachesutts
Harvard Business Review Press
2015
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主題: | |
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