Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."
Sparad:
Huvudupphovsman: | Kim, W. Chan |
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Övriga upphovsmän: | Mauborgne, Renée |
Materialtyp: | Bok |
Språk: | engelska |
Publicerad: |
Boston, Massachesutts
Harvard Business Review Press
2015
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Ämnen: | |
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