Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."
Sparad:
| Huvudupphovsman: | Kim, W. Chan |
|---|---|
| Övriga upphovsmän: | Mauborgne, Renée |
| Materialtyp: | Bok |
| Språk: | engelska |
| Publicerad: |
Boston, Massachesutts
Harvard Business Review Press
2015
|
| Ämnen: | |
| Taggar: |
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