Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."
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| Materyal Türü: | Kitap |
| Dil: | İngilizce |
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Boston, Massachesutts
Harvard Business Review Press
2015
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