Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."
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| 格式: | 圖書 |
| 語言: | 英语 |
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Boston, Massachesutts
Harvard Business Review Press
2015
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