Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant
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Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant

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"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."

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Dades bibliogràfiques
Autor principal: Kim, W. Chan
Altres autors: Mauborgne, Renée
Format: Llibre
Idioma:anglès
Publicat: Boston, Massachesutts Harvard Business Review Press 2015
Matèries:
Market Segmentation
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Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant per Kim, W. Chan

Publicat 2005
Llibre
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BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT

BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT per KIM W CHAN

Publicat 2005
Llibre
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Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant

Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant per Kim Chan W.

Publicat 2005
Llibre
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