Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant
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Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant

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"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."

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Bibliografiske detaljer
Hovedforfatter: Kim, W. Chan
Andre forfattere: Mauborgne, Renée
Format: Bog
Sprog:engelsk
Udgivet: Boston, Massachesutts Harvard Business Review Press 2015
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Market Segmentation
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Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant af Kim, W. Chan

Udgivet 2005
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BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT

BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT af KIM W CHAN

Udgivet 2005
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Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant

Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant af Kim Chan W.

Udgivet 2005
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