Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant

"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."

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Détails bibliographiques
Auteur principal: Kim, W. Chan
Autres auteurs: Mauborgne, Renée
Format: Livre
Langue:anglais
Publié: Boston, Massachesutts Harvard Business Review Press 2015
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Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant par Kim, W. Chan

Publié 2005
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BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT par KIM W CHAN

Publié 2005
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Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant par Kim Chan W.

Publié 2005
Livre