Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant
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Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant

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"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."

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Autore principale: Kim, W. Chan
Altri autori: Mauborgne, Renée
Natura: Libro
Lingua:inglese
Pubblicazione: Boston, Massachesutts Harvard Business Review Press 2015
Soggetti:
Market Segmentation
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Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant di Kim, W. Chan

Pubblicazione 2005
Libro
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BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT

BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT di KIM W CHAN

Pubblicazione 2005
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Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant

Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant di Kim Chan W.

Pubblicazione 2005
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