Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."
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| Idioma: | inglês |
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Boston, Massachesutts
Harvard Business Review Press
2015
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Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant
Publicado em 2005
Livro
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BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT
Publicado em 2005
Livro
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Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant
Publicado em 2005
Livro