Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant
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Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant

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"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."

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Bibliografske podrobnosti
Glavni avtor: Kim, W. Chan
Drugi avtorji: Mauborgne, Renée
Format: Knjiga
Jezik:angleščina
Izdano: Boston, Massachesutts Harvard Business Review Press 2015
Teme:
Market Segmentation
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Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant od Kim, W. Chan

Izdano 2005
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BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT

BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT od KIM W CHAN

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Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant

Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant od Kim Chan W.

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