Winning the Story Wars: Why Those who Tell--and Live--the best Stories will Rule the Future
"The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved mind...
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| 1. autor: | |
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| Format: | Książka |
| Język: | angielski |
| Wydane: |
Boston, Massachesutts
Harvard Business Review Press
2012
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| Hasła przedmiotowe: | |
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