Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage

The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations ... business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models. There is,...

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Bibliographic Details
Main Author: Siggelkow, Nicolaj
Other Authors: Terwiesch, Christian
Format: Book
Language:English
Published: Boston, Massachesutts Harvard Business Review Press 2019
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