Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage
The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations ... business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models. There is,...
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Auteur principal: | Siggelkow, Nicolaj |
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Autres auteurs: | Terwiesch, Christian |
Format: | Livre |
Langue: | anglais |
Publié: |
Boston, Massachesutts
Harvard Business Review Press
2019
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